Rich avenue has acquired a maximum of experience with Rich Sport, historical distributor of Converse in Thailand and listed on the stock exchange of Bangkok. By successfully bringing Converse in Cambodia as an official exclusive distributor, Rich Avenue has ambitions for this promising market.

After the success of Converse, Rich Avenue expanded its portfolio with the arrival of Geox, Ecco, Barrel in only one year. They were launched at the end of 2019 at Aeonl , the largest mall in Cambodia. Rich Avenue is the official distributor and sole licensee holder of each brand in Cambodia. It allows our group to be leaders in the comfort shoes segment.

Ecco, the number one comfort shoes brand has trusted our group to develop their distribution in Cambodia. The innovative processes and the quality of the value chain of Ecco make it a distinctive brand in the fashion world. The first 100 sqm store opened in January 2020 has collected very encouraged sales, above the initial projections.

Geox is instantly recognisable worldwide with its breathing shoes technology. Founded in 1995, the company represents the Italian know-how associated with a remarkable R&D department. Adapted to tropical countries, Geox has great ambitions in Cambodia with Rich Avenue.

Acquired in 2018, Converse has managed to open four stores in one year with an expansion to Siem Reap. The company is building its popularity with the rising youth of Cambodia. The brand has a huge potential with a large panel of customers in a developing market.

Life is Swell. Barrel is the leading Asian swimwear brand originating from South Korea. Launched in 2014, Barrel promotes a healthy surfing lifestyle and is bringing this culture in Asia. Barrel is expanding and is now fully engaged on active water Sportwear and Skincare.